Closed Reading Next store to become shoe shop

A closed Next store in the town centre is set to become a shoe shop.

Deichmann Shoes has submitted plans to Reading Borough Council (RBC) to set up a shoe shop at 55-59 Broad Street, most recently home to Next.

The German company has dozens of stores across the UK, including in Newbury, Bracknell, Slough and Basingstoke.

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The largest footwear retailer in Europe, the company has applied for permission for ‘proposed new advertisement’ at the retail store, seeking to change the signage.

The planning application sign

The planning application sign

It will be two doors down from Scottish rival footwear company Schuh.

Clothing company Next currently has four stores in Reading, including two at The Oracle, one of which is a recently-opened beauty and home store at The Oracle.

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The new Next store stocks a wide variety of skincare, make-up and fragrance and hosts premium brands after opening in December.

Reading Chronicle | Town Centre